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Establishing Buyer Personas For Customer Acquisition

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?

With this guide you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company. 

This guide includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

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